I was watching Fight Club the other day looking for a little inspiration when the idea for the game's commercial hit me. A simple scene in the movie sparked the entire commercial. The scene is right after Ed Norton's character realizes he's Tyler Durden and he rushes to meet Marla Singer in a diner. During their conversation, random people come up to Ed with simple head nods and gestures signaling their alliance. I think I will expand on that entire concept. The commercial will feature some type of symbol that only FF players will understand. The atmosphere will be dark/edgy with a rock type of soundtrack. Everyone will be using simple gestures to acknowledge their allegiance to the game. I think the FF symbol would be perfect. Fuego.